LA CLEANIC IS A HIGH END APPAREL BRAND CREATED BY 2 BROTHERS, CÉDRIC & DAVID MAXWELL. IN 2016, WHAT STARTED AS A PASSION PROJECT TO HONOR THE LEGACY OF THEIR LATE FATHER, DR MAXWELL, OWNER OF “CLINIC MAXWELL”, BECAME A CHALLENGE TO OFFER DESIGN-CONSCIOUS PIECES AND INNOVATIVE EXPERIENCES.
THE BRAND AIMS AT BEING MULTIDISCIPLINARY. LA CLEANIC STRIVES TO SHOWCASE HOPE AND LOVE USING THE NOT ALWAYS SO APPEALING HOSPITAL ENVIRONMENT, THROUGH CLOTHING, MUSIC, VISUALS EXPERIMENTATION, AND REHABILITATION CONVERSATIONS.
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